Open enrollment is coming. Your team will actually hear about it.

One email is not a communication plan. Employees who miss the window usually wait a year for coverage — and blame the employer who "never told them."

Deskless, shift and field staff often never see an email-only campaign at all.

Owners running enrollment without HR discover the gaps after the window closes: no waivers, elections that don't match the carrier, payroll deductions that start wrong.

Let me tell you who the enrollment-communications industry is built for, because I build these packs and I see the pricing. Flimp starts at $4,000 and takes three to five weeks. Jellyvision’s ALEX targets companies with 2,000-plus employees. If you run a company of 10 to 75 people with no HR department, the incumbents are not refusing you — they simply never built anything for you. So open enrollment lands on the owner’s desk, and the whole plan becomes one email, sent once, to people who mostly do not read email.

Here is what that actually costs. An employee who misses the window usually waits a full year for coverage — and blames the employer who “never told them.” Deskless, shift and field staff may never see an email-only campaign at all. And the gaps you discover after the window closes are the ugly ones: no waivers on file, elections that do not match the carrier, payroll deductions that start wrong.

So here is the pack I build instead, in order. One: a 10-minute intake — your dates, headcount, the channels your people actually read, and your broker’s plan-change notes. Two: I score your setup — window length, lead time, buffer, deskless reach, missing inputs — and generate a dated, 8-touchpoint calendar: announce, open, midpoint, 72-hour warning, final day, non-enrollee follow-up, waiver capture, reconciliation check. Three: every message drafted in your voice, ready to send on its date — and when more than 30 percent of your staff do not sit at email, the pack includes SMS, poster and standup variants. The Sprint Audit is $149: readiness score, findings and the dated calendar. The Full Pack is $349 with every message written. Sentinel is $79 a month for new-hire enrollment comms, qualifying-life-event reminders and next season’s pack started early.

The honest beat, even though it can talk you out of the bigger pack: you approve everything, and nothing ever sends without you. And this is communication only — not benefits advice. Your broker advises on the plans; I make sure your people actually hear about them, on time, in writing, with the waivers captured. If your window has already opened, the Sprint Audit scores what is left and generates the remaining touchpoints, including the final-day and non-enrollee messages.

You did not start your company to run an internal communications campaign once a year. I draft enrollment sequences for a living — it is a small, specific job and I do it flat-priced. Start with the Sprint Audit and walk into your window with a calendar and finished copy instead of one email and a hope.